E-commerce & Retail: ShopFast Boosts In-App Sales by 25% with AdNavi Nexus and Canvas

The Challenge: Wasted Ad Spend and Low-Quality Traffic

ShopFast, a major online retail app, was facing declining performance from their programmatic ad campaigns. A significant portion of their budget was being lost to ad fraud and non-viewable impressions on low-quality publisher networks. They needed a solution that provided access to premium, brand-safe environments and ad creatives that could dynamically showcase their vast product catalog.

The Solution: Premium Inventory and AI-Driven Creative

ShopFast implemented a two-pronged strategy with AdNavi. First, they leveraged AdNavi Nexus to gain direct access to our network of premium, SDK-integrated publishers. This immediately eliminated fraud concerns and placed their ads within high-quality apps where users were genuinely engaged.

Next, they used AdNavi Canvas to automate their creative process. Canvas synced with ShopFast’s product feed to generate dynamic product ads, showcasing real-time pricing and availability to users who had shown interest in similar items. This hyper-relevant approach, combined with the premium placements from Nexus, proved to be a winning combination.

The Results: Quality Traffic That Converts

The impact on ShopFast’s bottom line was immediate and substantial:

• 25% Increase in In-App Sales attributed to the AdNavi campaigns.

• 95% Viewability Rate across all campaigns, confirmed by third-party verification.

• 50% Higher Click-Through Rate (CTR) thanks to the dynamic, personalized ads from Canvas.

By focusing on quality over quantity, AdNavi helped ShopFast reconnect with valuable mobile shoppers and turn their ad spend into a powerful revenue driver.