App Monetization: Utility App 'CleanUp' Increases Ad Revenue by 55% with AdNavi Yield
Utility App 'CleanUp' Increases Ad Revenue by 55% with AdNavi Yield
The Challenge: Maximizing Revenue Without Hurting User Experience
CleanUp, a popular productivity app with millions of daily active users, relied on advertising for its revenue. However, their existing waterfall mediation setup was inefficient, leaving money on the table and often serving intrusive, low-quality ads that led to user churn. They needed a way to increase their effective cost per mille (eCPM) while maintaining a positive user experience.
The Solution: Intelligent, User-Friendly Monetization
CleanUp integrated the AdNavi Yield SDK into their app, replacing their complex waterfall with our intelligent, unified auction. Yield's AI-powered mediation automatically puts their ad inventory up for bid to dozens of premium demand sources simultaneously, ensuring they receive the highest possible price for every single impression.
Working with the AdNavi team, CleanUp implemented rewarded video and native ad formats. Rewarded videos offered users a choice to engage with an ad in exchange for premium features, while native ads were designed to blend seamlessly with the app's interface. This strategy respected the user experience and delivered higher engagement rates.
The Results: A Clean Sweep for Revenue and Retention
The switch to AdNavi Yield delivered outstanding financial results:
55% Increase in Average Revenue Per Daily Active User (ARPDAU).
45% Higher eCPM compared to their previous mediation platform.
10% Decrease in User Churn Rate in the 30 days following implementation, proving that better ads lead to happier users.
AdNavi Yield provided CleanUp with a powerful, automated solution to boost revenue while protecting their most important asset: their user base.