Mobile Gaming: PixelStorm Games Smashes ROAS Targets by 40% with AdNavi Quantum
The Challenge: Acquiring High-Value Players in a Competitive Market
PixelStorm Games, a fast-growing mobile game studio, had just launched their new title, "Rift Raiders." While initial downloads were steady, they struggled to attract "whales"—players who make significant in-app purchases. Their existing user acquisition campaigns on social platforms were driving high install volumes but had a low return on ad spend (ROAS), failing to cover the rising cost-per-install (CPI). They needed a way to identify and target users who were not just likely to install, but likely to spend.
The Solution: Predictive Targeting with AdNavi Quantum
PixelStorm turned to AdNavi Quantum, our AI-powered user acquisition platform. Quantum's machine learning models analyzed PixelStorm's first-party data to build a profile of their ideal high-value player. By looking beyond basic demographics, the engine identified behavioral signals and patterns that correlated with high lifetime value (LTV).
The AdNavi team also collaborated with PixelStorm to run playable ads through our network. These interactive ads allowed potential users to experience a mini-game version of "Rift Raiders" before downloading, effectively pre-qualifying them as engaged players. Quantum's AI automatically optimized campaign spend towards the highest-performing ad creatives and publisher sources, ensuring the budget was spent where it had the most impact.
The Results: A New Level of Profitability
The results were transformative for PixelStorm Games' user acquisition strategy:
40% Increase in Day 7 ROAS, significantly outperforming their initial goals.
30% Lower CPI compared to their previous channels, as the AI focused on converting the most valuable users.
60% Higher Conversion Rate from install to first-time purchase.
With AdNavi Quantum, PixelStorm Games was able to scale its marketing efforts profitably, ensuring "Rift Raiders" not only topped the download charts but also became a commercial success.