Fintech: Fintech App 'ZenPay' Lowers Cost-Per-Registration by 35% in Southeast Asia

The Challenge: Acquiring Verified Users in a High-Stakes Market

ZenPay, a disruptive neobanking app, was launching in the highly competitive Southeast Asian market. Their key challenge was not just driving installs, but acquiring users who would complete the rigorous multi-step verification process and make a first-time deposit. High acquisition costs and low-intent users were threatening the viability of their expansion.

The Solution: Precision Targeting for High-Intent Users

ZenPay launched its user acquisition campaigns with AdNavi Quantum. The platform’s predictive AI was trained to optimize not for installs, but for the key down-funnel event: "successful registration." By focusing on this goal, the AI learned to identify users who were most likely to have the intent and documentation to complete the sign-up process.

To ensure brand safety and reach a trusted audience, these campaigns were run exclusively through AdNavi Nexus, our network of premium publishers. This guaranteed ZenPay's ads appeared in reputable finance, news, and business apps, building credibility with a discerning audience.

The Results: Efficient Growth and High-Quality User Acquisition

The precision of AdNavi's platform delivered remarkable efficiency for ZenPay's launch:

• 35% Reduction in Cost-Per-Registration compared to their initial test campaigns on other platforms.

• 2x Higher Rate of First-Time Deposits from users acquired through AdNavi.

• Successfully exceeded their quarterly new user targets by 15% while staying under budget.

With AdNavi, ZenPay was able to navigate the complexities of a new market, efficiently acquiring the high-quality, verified users essential for their growth.